Now we have a dedicated fraud research team who have been instrumental in getting things done. However, in my day-to-day, I focus on education - primarily answering internal and external questions about our anti-fraud measures, or about fraud more broadly.Īs for the team: when I started, it was only me. In a sentence: I research fraud schemes and design countermeasures while also building and managing the anti-fraud team at Adjust.
In your own words, tell us about your role?
Read Andreas’s blog: “3 Common Types of Mobile Ad Fraud and How To Spot Them” In his role as Head of Fraud, Andreas spearheads fraud research, leads Adjust’s fraud team, and develops new methods for fighting fraud.
In 2015, Andreas joined Adjust, an industry leader in mobile measurement and fraud prevention. In 2012, he moved into the mobile industry, working for a Berlin-based ad network. In response, Andreas built an anti-fraud team to tackle the issue and in the process became an expert on fraud. His fraud journey began when he uncovered a single publisher account with the largest-running ad fraud scheme his company had seen. He is also a well-known figure in the app industry - and one of the leading innovators in the fight against mobile ad fraud.Īndreas started his career on the supply-side. Andreas is an industry veteran, having worked in digital advertising for well over a decade.